Social Media Won't Work if You Aren't Social | Marketing Profs Daily Fix Blog

What I'm noticing, and surprisingly this comes from the so-called 'experts' as well, is that many people can be decidedly anti-social in the way they use social media. I've seen company representatives get snippy and angry if they are challenged even mildly in blog comments. People on Twitter that speak in statements, that actually discourages interaction. Of course there's always no shortage of people that promote themselves and their companies, but never anyone else.

I guess the lesson here is, the best hammer in the world won't make you a better carpenter, if you don't know how to use it.

via mpdailyfix.com

Mack's tip on how to interact sometimes with everyone is spot on. And do note he spends time at this social thing. It does take time. Plan accordingly.

Posted from Broadside: Taking Aim at the Social Revolution